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ynvisible Interactive Inc. Appoints New Heads of Sales & Marketing and Smart Labels Business Develop

Updated: Aug 8, 2019

Vancouver, British Columbia--(Newsfile Corp. - September 25, 2018) - Ynvisible Interactive Inc. (TSXV: YNV) (the "Company"), a company that specializes in creating ultra-low power electronic displays by printing, is pleased to announce the appointment of Brent Crawford, as its new Head of Sales and Marketing, and Samuli Strömberg to the position of Head of Business Development, Smart Labels.





Brent Crawford takes responsibility for direct and channel sales for ynvisible's proprietary printed electronic displays. Brent has earlier held managerial positions in account management and large enterprise sales within Telus, and most recently in the position of senior business development manager for Toronto-based start-up, Nymi.


"We are thrilled to have Brent join ynvisible. He strengthens our team with his proven track record in corporate sales and marketing, and experience from within larger corporate structures as well as the start-up space" said Jani-Mikael Kuusisto, ynvisible's CEO. "Based in Toronto, Brent is excellently positioned to build our presence in the attractive North American smart labels and low power IoT (Internet of Things) device markets, helping us to rapidly expand our partnership networks to deliver to growing customer demands" continued Kuusisto.


Samuli Strömberg will lead ynvisible's business development in smart label applications, with particular focus on the RFID (Radio Frequency ID) markets. Samuli has nearly 20 years of experience in the RFID industry with executive level business management and marketing positions in leading RFID companies such as UPM RFID and Smartrac.


"We are proud to have Samuli, a seasoned RFID industry expert, join our team. The RFID market, which according to IDTechEx is forecast to grow to $14.9 billion USD by 2022, is a leading sector for smart labels and high volume low-power IoT devices. We are seeing growing needs for electrochromics as visual indicators in a wide range of RFID applications: from contactless cards to authentication, smart tickets and promotional items, logistics chain monitoring and medical devices. Samuli's first-hand experiences from the scale up years in the RFID labels sector and his immensely wide networks are most valuable as we accelerate our entry into this field" said Kuusisto.


ynvisible is also pleased to announce it has granted a total of 150,000 new stock options to consultants and employees of the Company. The options will vest pursuant to the stock option agreements between ynvisible and each optionee and may be exercised at an exercise price of CAD$0.31 per common share, for a period of 5 years from the date of issuance or earlier in accordance with ynvisible's stock option plan.